TikTok might quickly have a brand new means for customers to find content. The firm is within the “early stages” of an AI-powered chatbot, referred to as Tako, which can be capable to advocate movies and reply to queries about what customers are watching.
The bot, which was first by TechCrunch, is at present being examined within the Philippines, TikTok mentioned in a press release. “Tako is powered by a third-party chat assistant and is designed to help make it easier to discover entertaining and inspiring content on TikTok,” the corporate mentioned.
Despite being in an early part of testing, TikTok is apparently that includes Tako pretty prominently within the app. A shortcut to the assistant sits in the principle right-hand menu alongside shortcuts for bookmarks, and likes, in line with TechCrunch, which obtained a peek on the characteristic.
That’s much like the prominence Snap gave its chatbot, , in its app, pushing it to the highest of consumer’s chats. But not like My AI, it appears TikTok is positioning Tako as a approach to discover new content and study extra about what’s being mentioned within the clips. Users ought to “feel free to ask me anything and I’ll do my best to help you find what you’re looking for,” the bot says in a screenshot of the chat interface.
Tako isn’t the one means TikTok is experimenting with generative AI. The firm is additionally testing AI-generated , however hasn’t introduced plans for a broader rollout. However it’s for now unclear how severe TikTok is concerning the know-how. In its assertion, the corporate mentioned it has “no present plans for this past these early exams” of Tako.
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