Clafiya, a Nigerian health-tech startup, has raised $610,000 in a pre-seed round. It affords end-to-end healthcare options, together with on-line consultations, drugs supply, and partnerships with HMOs.
The Nigerian health-tech startup Clafiya has raised $610,000 in a pre-seed round. The round, a mixture of VC funds, angel investments, and grants, noticed contributions from traders like Norrsken Accelerator, Acquired Wisdom Fund (AWF), Hustle Fund, Voltron Capital, Microtraction, Ajim Capital, HoaQ, Bold Angel Fund, Shivdasani Family and different angel traders. The firm says the funding will finance product growth and crew growth.
Clafiya was based in 2021 and at present operates in Lagos and Enugu. Through in-person and digital consultations, it connects sufferers with healthcare professionals, permitting them to get medical recommendation and remedy with out the effort of hospital visits. “During the virtual consultation, the patient is connected to a doctor via video call, making it feel like an online clinic has come to their home,” shared Jennie Nwokoye, CEO of Clafiya, in an interview with TechCabal.
Beyond consultations, Clafiya’s partnership community affords wellness and well being companies. “Our initial goal was to bring healthcare closer to those who preferred avoiding hospitals. However, as our customers started requesting assistance with drug delivery, diagnostics, and mental health services, we evolved into an online primary healthcare clinic,” defined Nwokoye. The platform facilitates drugs supply to sufferers’ doorsteps, eliminating the necessity for arduous journeys to the pharmacy. The startup’s end-to-end healthcare service additionally consists of the handy assortment of diagnostic testing samples immediately from sufferers’ residences. Clafiya connects customers to gyms, diet clinics, wellness facilities, and different specialised well-being companies. To do that, it companions with suppliers of such companies, and a few of its companions embody i-Fitness, Khairo Diet Clinic, Blueroomcare, Pharmarun, and Famasi Africa.
Clafiya’s enterprise mannequin
According to a press launch seen by TechCabal, the startup has grown its income by 15% month-on-month. Clafiya makes cash from the companies it offers to over 3,000 people and tons of of companies that use it to supply medical insurance to their staff. It additionally makes a shared revenue from the pharmacies, well being facilities and wellness suppliers it companions with.
It is price noting that Clafiya has modified the cost mannequin on its platform from a subscription mannequin to a pay-on-demand mannequin. It used to supply a Pay As You Go (PAYG) choice at ₦5000 and two subscription plans, one for people at ₦13,000 per quarter and the opposite for households of 4 at ₦24,000 per quarter. Now the corporate has switched from these conventional plans and launched the Clafiya Wallet, enabling customers to deposit a specified quantity and solely pay for the healthcare service on-demand. Nwokoye shared, “The wallet is modeled after the PAYG plan, which we found was more popular with our users. Individuals and businesses can top up their Clafiya wallet and use it to pay for healthcare services. Unlike HMOs, the funds in our wallets do not expire, and they only deplete with use. Plus, we offer cash back rewards on deposits with us,” Jennie added.
Speaking on Microtraction’s early funding in Clafiya, Dayo Koleowo, a Partner at Microtraction, stated, “Clafiya’s mission to provide seamless access to primary healthcare for Africans and the approach to tackling the existing underperforming alternatives was interesting to us at Microtraction. We wasted no time in being their first institutional investor because we were simply impressed by the team’s experience, their go-to market strategy and the huge market opportunity identified. We are excited about the plans and different solutions they are working on to bring primary healthcare to every home in Africa.”
One of the challenges Clafiya faces is the deeply ingrained tradition of self-medication prevalent amongst Nigerians. Despite this, the founder stated, “Our priority lies in building trust with our customers and ensuring they receive the best possible experience.” By placing buyer satisfaction on the forefront, Clafiya goals to progressively change healthcare-seeking behaviours and encourage accountable healthcare utilization.
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