On April thirteenth, ByteDance’s Douyin and Sanxingdui Museum formally signed a framework cooperation settlement.
Both events will collectively construct the Sanxingdui Douyin advertising and marketing and improvement expertise program. At the identical time, Sanxingdui Museum has formally settled in Douyin’s life service and reached a sequence of official cooperation agreements.
They will collaborate to ascertain the official Douyin account for the Sanxingdui Museum in Guanghan, Sichuan. Additionally, each events will present scientific and academic content material to the general public, arrange promotional actions associated to annual occasions and publicity themes, and delve into the varied cultural heritage values.
In phrases of finishing up in-depth cooperation on the Sanxingdui IP, the platform will concentrate on the “Sanxingdui Museum and its collection of cultural relics”, combining with the most recent applied sciences comparable to AR and VR to assist make Sanxingdui’s structure, cultural relics, and tales extra vivid.
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In the longer term, Douyin and Sanxingdui Museum will collaborate to boost the Sanxingdui tradition on new expertise platforms. By leveraging their respective strengths, they goal to offer a extra immersive and complete expertise for customers. This partnership will allow customers to discover, find out about, admire and examine the Sanxingdui tradition by way of various means. As a consequence, it’s going to convey the museum’s displays to life.
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