Growing craft beer brand launches flagship location in Wisconsin, alongside additional locations in Kansas and Tennessee
Birnamwood, WI (RestaurantNews.com) Mr Brews Taphouse, the award-winning, full-service craft brew pub and restaurant debuted an exciting expansion for the brand with the launch of its new Signature series, specially curated for prominent locations like downtown major cities. This new prototype aims to introduce the unique Mr Brews pub experience to a new urban landscape, further positioning the evolving brand as a leader within the craft brew and restaurant space. The growth doesn’t stop with the new concept, as illustrated by the brand’s two location openings in January – one in Kansas and another in Tennessee.
The Mr Brews Signature series kicked off with the debut of its prototype in Oshkosh, Wis. on Jan. 10. As the brand’s “Center of Excellence,” the newly designed establishment will serve as its center of innovation – driving both culinary and operational excellence. Mr Brews is also planning for the new restaurant to become a showcase flagship location, where the company will host franchisee meetings along with in-depth training for new management.
“We’re thrilled to share the best-kept secret of Mr Brews Taphouse with the Oshkosh community with the reveal of our Signature concept series and new prototype,” said Chief Operating Officer, Ken Leetch. “We’re crafting a new experience for both guests and franchise partners to enjoy as we continue to evolve the brand and grow with these three new locations. We look forward to raising a glass and sharing a toast with all of our guests.”
What sets the Signature series apart is not just the larger footprint, but also new craveable offerings to enhance the Mr Brews experience, including Beer & Cheese Flights, a Brisket Grilled Cheese Sandwich, Grilled Ribeye Sandwich, and a new line up flatbreads and burger bowls, complementing the classics – juicy All-American burgers and an extensive selection of locally sourced craft beer.
The heart of the Signature prototype lies in its advanced 1,500 sq. ft. kitchen, finished with all-new, state-of-the-art equipment. This strategic investment ensures seamless back-of-house operations, promising an elevated experience for every visitor. The Oshkosh location is open seven days a week from 11 a.m. to 11 p.m.
In addition to the flagship store, Mr Brews kicked off the New Year by celebrating the opening of two more locations in January:
Lawrence, Kan. – Located in the oldest building in historic downtown Lawrence at 811 New Hampshire Street, this location utilizes the original brick walls and open ceilings to create a speakeasy vibe. Just up the street from The Granada, this location is great for a preshow meet-up or a post-concert nightcap. The Lawrence pub opened its doors on Jan. 15.
Murfreesboro, Tenn. – This store is located at 5525 Franklin Road between Kroger and Aldi, making it the perfect place to stop and relax after an afternoon of grocery shopping or stopping by with family after a long day of errands. Opened on Jan. 25, it marks the 16th location system wide.
To learn more about Mr Brews Taphouse franchise opportunities, email Mark Leach at [email protected]. For up-to-date locations, menu and brand information, visit MrBrewsTaphouse.com and follow Mr Brews Taphouse on Facebook and LinkedIn.
About Mr Brews Taphouse
Founded by Steve Day in 2013, Mr Brews Taphouse is headquartered in Birnamwood, Wisconsin. Mr Brews Taphouse is a full-service craft brew pub and restaurant known for its gourmet burgers and wide selection of locally sourced craft beer. The craft beer industry is continuing to grow and with more than 50 craft brews on tap at each location, Mr Brews Taphouse is growing right along with it. The brand currently owns and operates 15 locations throughout Arizona, Florida, Kansas, Kentucky and Wisconsin. The brand’s franchise incentives include low-cost start-up and operations, superior training and support, 15% discount for military veterans and more. For more information about franchise opportunities, visit MrBrewsTaphouse.com/franchise-opportunities.
Contact:
Jay Brasher
Champion
806-437-9583
[email protected]
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Source : RestaurantNews