After implementing main organizational changes on the finish of final yr, the interior reform of XPeng continues to be in progress. According to a report by Mingjing Pro on January 10, Yi Han, a former Geely government, will be a part of XPeng as vp after the upcoming Spring Festival vacation, and will probably be totally liable for advertising and marketing and public relations.
Previously, the general public accountable for this place in XPeng got here from web firms, and that is the primary time that will probably be held by skilled managers from conventional vehicle makers. This signifies that XPeng will make an enormous change within the advertising and marketing division.
Yi Han graduated from the Beijing University of Aeronautics and Astronautics’ School of Mechanical Engineering and Automation. After becoming a member of Geely, he served as deputy normal supervisor and model director of Geely’s gross sales firm. With many profitable experiences in constructing new manufacturers, he was one of many heroes who made the annual gross sales quantity of Geely soar from 300,000 automobiles to thousands and thousands of automobiles.
In 2016, Yi was transferred to Volvo, the place he was primarily liable for the agency’s strategic planning, gross sales, advertising and marketing, channel extension and different essential work in China. He then left Volvo and joined Lynk & Co to full a sequence of initiatives from model releases to launching the 01, 02, 03 and 01 PHEV fashions inside two years. In 2019, Yi was transferred to the “Smart” challenge collectively established by Geely and Daimler AG, and was liable for the general advertising and marketing enterprise of the Chinese market on behalf of Geely. After leaving Geely, Yi will grow to be knowledgeable expertise that XPeng urgently wants.
In December 2022, XPeng delivered a complete of 11,292 automobiles, a rise of 94% from the earlier month. In 2022, the cumulative supply quantity was 120,757 models, a rise of 23% in contrast with 2021. However, in contrast with rivals reminiscent of NIO and Li Auto, XPeng fell behind final yr.
With shopper complaints after the launch of the G9 in September final yr, the gross sales quantity of XPeng plummeted, and inner issues regularly emerged. He Xiaopeng, Chairman of XPeng, held many administration conferences, mirrored on the corporate’s operation and product technique, and made main changes. Five digital committee organizations had been established to open up communication channels amongst varied enterprise strains of the corporate and enhance cooperation effectivity.
In addition, XPeng divided model public relations into two main elements. One is company model public relations and the opposite is product public relations, that are unbiased of one another and have their very own leaders, all of whom report to the Production Regulation Committee overseen by He Xiaopeng.
SEE ALSO: XPeng Motors Continues Adjusting Organizational Structure With Cost Control at Core
According to sources, it’s due to the affect of the G9 that He Xiaopeng realized the urgency {of professional} expertise. Inviting Yi Han to be a part of is the primary time that every one the advertising and marketing energy has been handed over to skilled managers from conventional vehicle producers. He Xiaopeng introduced at an inner assembly that there will probably be a brand new organizational construction after the Spring Festival, and the merger of promoting and public relations will probably be managed by a brand new government.
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